Revealing innovative retail technologies at EuroShop 2020
The world’s no 1 Retail Trade Fair – EuroShop has recently closed its doors, after a five days retail design innovation and cutting-edge digitalization solutions display in Düsseldorf, Germany.
2.300 exhibitors from over 60 countries showcased the latest technology innovations for the retail sector, from green hangers and cards to AI-based scanners for retailers’ food court optimization.
Smart ID top retail experts, Elena Ghinea and Gabriel Georgescu, took the pulse of this year’s trendsetting retail trade fair EuroShop.
They were also watching for more connections and ideas on how to help Romanian retail players transform their businesses in the long run, through digitalization.
We’re following their steps and provide you the details on some of the areas where the future of retail is already happening, backed by industry leaders such as Avery Berkel, NCR, or Ses-Imagotag.
Taking in-store transformation to the next level
Amongst this years’ exhibitors, we find NCR, one of Smart ID traditional partners. ARS is their leading-edge point of sale solution purpose-built for global, multiformat retailers.
The advanced Point-of-Sale software, independent from any operating system, captures attention through its robust, resilient, and feature-rich construction. And the flexibility of its POS functionalities is a guarantee of a protected investment.
A single ARS is used for multiple types of clients, in multiformat markets and is managed by the same server. Is also supports the growing necessity of blending offline and online sales operations, with a sharp analysis of customer trends. When brought together, these details add up to lowered maintenance and support costs and increased ROI.
Another novelty in the NCR portfolio that we were glad to see at EuroShop 2020 is SmartAssist. The intelligent video item tracking system that helps customers and employees, by scanning and recognizing the real need for human intervention in the self-checkout process.
NCR SmartAssist uses real-time video analysis and intelligent object recognition of non-scanned items. Therefore, personal objects don’t trigger false alarms during self-checkout, with significant benefits in theft risk resolution.
The system also notifies shop assistants immediately in case of product substitution, ensuring that each case is addressed and solved on the spot.
SmartAssist allows retailers to adjust security levels in peak hours for checkout time optimization. By tuning the existing weight security system, NCR SmartAssist is particularly useful as a secondary system for monitoring self-checkout transactions, like the ones enabled by NCRs FastLane SelfServ™ Checkout solution. Thus, it’s easier to create faster and better shopping experiences.
Edge virtualization technology for intelligent retailers
It’s not cloud-based, and it’s not a traditional software either. It’s the retail edge software suite developed by Zynstra, NCR’s most recent acquisition, offering high-grade customer and employee experiences.
NCR is thus extending its Software Defined Stores concept that can cut deployment time by up to 90%, thanks to virtualization. The specific virtualizations include store, POS, mobile POS Tablet, Kiosk, Self-Checkout, and Enhanced PCI-DSS Compliance.
Reviving the store shelves with revolutionary price tags
There’s no doubt that IoT disrupted the retail sector. One of the most performant uses of IoT points directly to the store shelves, where customers look for prices and product information.
Ses-Imagotag has found a creative solution to this problem, with its groundbreaking Electronic shelf labels (ESL). The ESL is, in fact, a micro web page, easily integrated with any in-store existing pricing system.
The electronic shelf labels, using wireless communication, are a powerful tool for retailers that want accurate pricing displayed, as well as omnichannel integration for superior customer experience.
And since we’re talking experience, we have to mention VUSION Rail. The new, interactive, Full High Definition screens enhance the in-store shopper experience and optimize store operations.
In the search for sustainability in the retail sector
The climate worrying evolution is a concern for every business, but in retail, where customer-facing operations are a majority, it’s a priority.
And it’s one of the reasons behind Avery Berkel‘s latest innovations that include our favorite “Zero Waste” scales.
But what makes these scales so unique, you might wonder? They are designed for retailers that wish to align with customer values, such as improved environmental awareness, reduced waste, pay for what you need, and more control over shopping choices.
Consequently, businesses can engage communities and provide an impressive retail theatre while meeting their Corporate Social Responsibility goals.
The Xs scales range is also perfect for stores looking for queue avoidance solutions. Customers love these bright-screen scales, with cash drawers and barcode scanners, that perform two operations in one step. Meanwhile, stores can provide a faster service and build brand trust at the same time.
Lightweight, versatile wearable scanner
We couldn’t have missed Zebra‘s stand this year, either. They’re already a preferred choice in the retail sector when it comes to productivity wearables.
The newest addition to their range of ring scanners, the tiny, versatile RS5100, is a best friend to employees. Featuring point-and-shoot simplicity scanning, it aids employees for improved inventory management and on-shelf availability of products.
Moreover, for high-volume operations or fast-moving environments, the RS5100 ring scanner can be paired with any other Zebra mobile device for seamless scanning, labeling, and printing.
If you’re looking for a specific insight from this year’s EuroShop retail trade fair, ask away!
Our expert colleagues Elena Ghinea and Gabriel Georgescu, are happy to offer competent answers.