SMART ID to launch a new digital presence, designed with customer trends and needs in mind

Bucharest, November 2019. We are Smartid Dynamics, the recognized IT leader in the Romanian industry and the most important provider and integrator of high technologies that makes intensive environments great, ahead of times, and we have just launched our new digital presence.  Based on our company objective to meet our customer’s goals to reduce complexity, shift the efficiency frontier, and to reduce their fulfillment costs, the new image is designed with our customer needs in mind.

With this new project we intend to bring more valuable customer experiences with improved information architecture, great content, social-driven approach, cutting edged web technologies, that improve customer interactions and simplifies conversation.

“We strongly believe that disruptions comes not from technology advancements but rather from unmet customer needs that inspire amazing innovations, are backed by new processes and a new way of thinking, all sustained by using advanced technologies to innovate, enhance speed, reduce cost and revolutionize the industries in which our customers operates. With digital transformation concept in mind we decided to start a completely new approach in our customer conversations, all based on industry trends, customer changing needs and anticipation of the future transformation” declare Daniel Boangiu, Managing Partner Smart ID Dynamics Romania.

We bring in new UX copywriting principles, where voice is playful, insightful, surprising and focused on translating future technologies into the present customer’ realities. Our design uses asymmetric shapes, broken quick layout, parallax techniques combined with awesome ideas,  video and motion effects and minimalist, clean design that allow the web to go faster and allow screen compatibility to give visitors an elegant impression. Different types of contents: texts, images, animations, video, sound are designed to map customer’s journey, influence by offering amazing micro-moments and unmatched experiences. At photography level we invite our customers to see us as real as we can be and as personally as possible. At technology level we shift the frontier from optimization to revolution, preparing for the next step to integrate with cutting web technologies” declared Romeo Iacob, General Manager

Our awarded writers invites people to access content that focus on performance, achievement, security and that is trustfulness by means of documentation, insight, vision, technology explanatory and helpful, useful and ready to apply in their activity. Build with our audience in mind our content use words to attract people and not to sell aggressively.

SmartID website reengineering is backed by close collaboration between Smart ID products experts, Amazing Soft – Software Development Company and Buzards.com – the remote marketing expert’s agency.

 

About SmartID

Smart ID is the recognized IT leader in the Romanian industry. We have built a reputation of the most important provider and integrator of high technologies that makes intensive environments great, ahead of times. We are offering you connected, real time applications for you to succeeding in the hybrid digital-physical environment.

The company is shifting customer’s company efficiency frontier. To reduce their fulfillment cost SmartID brings in knowledge and experience from complex implementations, process simplifications, mobility, automation and robotizations, all sustained by a in-depth understanding of digital transformation.

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